Tuners.  Customizers. The fast and furious crowd.  You see them at the stoplight.  You hear them in your neigborhood.  But how do you engage them on their terms? You tell their story in their words.
San Francisco was the first American city to mandate an all-green cab fleet.  A story began to emerge about what vehicles were making the cut as cabs.  Our job was to bring that story to light.
Dick Fuchs has been an inventor all his life.  He has preserved a 1970 Mustang in almost-original condition.  Not a small feat, considering he drives it every day.  The man, the machine, and the million-mile dream unfold in this engaging story for TheFordStory.com
The Orange County Fire Authority can't call in sick.  When Ford donated their trucks to the cause, OCFA found a partner that could keep up with them.  Our job was to get to the heart of the relationship between these heroes and their equipment.  A story that needed to be told.
How do you define family?  Rob McCachran is the consummate race driver.  His commitment to be the best drives him to the top of the off-road racing world.  His commitment to family is just as stong.  Here we see how his own family extends into his race family, which extends into his Ford family; in this story of family, redifined.
The Ford Story
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The Ford Story

A series of eight short documentary films about real Ford owners and their vehicles, which seeded the Your Stories section of TheFordStory.com

Published:

Creative Fields